Trends

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2022

Instagram Trends 2022

#content #creative #culture #social

  • Maximalist fashion takes over
  • Minimalist faces and natural beauty
  • Finally ready for social and AR shopping
  • Digital thrift stores & side hustles
  • Music is now social
  • Music is going visual
  • Creators have risen to the level of A-list celebrities
  • Redefining the meaning of 9-to-5
  • Pushing boundaries for food at home
  • Rethinking mental health
  • Holistic wellness is the next step forward
  • Games are the new mall
  • The worlds of gaming and fashion collide
  • Memes providing a sense of control rise to the top
  • Stop-and-think humour reinvents itself
  • Advocates are the most active social users
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Garden Trends 2022

#consumer #culture

  • Creator Class
  • Shoppertainment
  • Zoning Board
  • Bridging the Gap
  • Living Television
  • On-Demand Flowers
  • Wild Curation
  • In Living Color
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Ecosystm Consumer Experience Trends 2022

#design #ecom #marketing #tech

  • Businesses Will Redesign Their CX for the Great Bounce Forward
  • Chief Experience Officers Will Become More Important
  • Supply Chain Challenges Will Impact CX Professionals
  • Businesses Will Map Their CRM to Customer Journeys
  • The Battle for Leadership in CX Technology Will Heat Up
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Tetrapak Index Report 2022

#business #consumer #marketing

  • HABITS: Home Redefined
  • New routines and rituals
  • Renaissance of home cooking
  • Online grocery goes mainstream
  • Digitalisation and data
  • Social reconnect
  • HEALTH: From protection to prevention
  • Personalised health
  • Functional care
  • Mental health in the spotlight
  • ENVIRONMENT: Bigger than ever
  • Concern for climate change
  • Worries about waste
  • Avoiding over-packaging and plastic
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Pinterest Predicts 2022

#content #creative #culture

  • Be jeweled
  • Dopamine dressing
  • Curve appeal
  • Night moves
  • Hot horology
  • Puff love
  • Barkitecture
  • Oh my goth
  • Batter up
  • Rebel cuts
  • Relation-tips
  • Nailscapes
  • Hotter wheels
  • Biophilic design
  • Emotional escape rooms
  • (and more)
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Oracle Marketing Trends 2022

#consumer #marketing

  • ‘Data Democratisation’ helps organisations harness the power of data
  • Personalisation grows up
  • The need for sustainable and scalable ‘Madtech’ grows
  • Brands drive retention and loyalty through trust
  • Marketing moves to the centre of the sales process
  • Outdated targeting habits crumble with cookies
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Helaba Markets and Trends 2022

#business

  • European Union: Putting it all on Green
  • Germany: Spurring innovation
  • Hesse, Thuringia, North Rhine-Westphalia, Brandenburg: A two-phase recovery
  • France: The challenge after the crisis
  • Italy: A sustainable economic boom?
  • Spain: Latecomer with catch-up potential
  • Sweden: Government faces challenging election year
  • Poland, the Czech Republic, Hungary: Relations with EU as a factor for growth
  • United Kingdom: Following its own, arduous path
  • United States: Full steam ahead for investment – supply plays catch-up
  • Japan: Inflation creeping back
  • China: The new ‘indispensible’ nation?
  • Russia: Growth trending lower
  • Brazil: Consolidation on hold due to elections
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Helaba Markets and Trends 2022

#business

  • Baseline scenario: All-inclusive recovery (75 %)
  • Monetary policy: ECB lets Fed take the lead
  • Government bonds: Cyclical rise in yields with handbrake on
  • Covered Bonds: Highly secure
  • Credits: Risks from interest rate turnaround firmly under control
  • Equities: Selective opportunities still exist
  • Gold: An age-old inflation hedge faces monetary policy challenges
  • Real estate: Uneven recovery
  • Currencies: US dollar running out of steam
  • Kryptoassets: Huge potential amid enormous differences
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MF Paints Color Trends 2022

#creative #design

  • 1219 - Desire
  • 0571 - Terra Pin
  • 0408 - Rediscover
  • 0430 - Vegetarian
  • 0030 - Lady Nicole
  • 0811 - Martica
  • 0300 - Ivory Parchment
  • 0989 - Impulse
  • 0018 - Dove White
  • 0038 - Autumn’s Hill
  • 1006 - Turkscap
  • 0624 - Blue Pot
  • 0648 - Happy Tune
  • 0590 - Madonna Blue
  • 0800 - Yellow Umbrella
  • 0569 - Fireplace Mantel
  • 0566 - Sheepskin
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Marian Salzman 22 Trends for 2022

#consumer #culture

  • Reigning chaos
  • Angst is the new normal
  • Mental health moves out in the open
  • We're workin' it
  • The skill squad
  • America the not-so-beautiful
  • What happens to cities?
  • Rising hyper-localism (again)
  • Enter the new
  • The roarin' 202s-post-covid muted hedonism
  • Change agents, meet cohesion cultivators
  • Hybrid everything
  • What is a school?
  • Admiration for science, fear of science
  • Geekspeak in the metaverse
  • Virtual value
  • Inequity
  • Worrying about water
  • Front lines
  • Making the unsexy sexy
  • The missing middle
  • Wars of words
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WeTransfer Ideas Report

#creative #marketing

  • There is a new creative world order
  • Gen Z is feeling the pressure
  • Women and people of color are fired up for change
  • Clients don't care about your creativity
  • The mass exodus of creatives has begun
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Unity Mobile Gaming Trends 2022

#content #creative #design #innovations

  • Mobile is the fastest-growing segment in gaming
  • Players expect AAA-quality experiences on all their devices
  • Players want a more connected experience
  • Studios are refining genre strategies and monetization practices
  • Crossplay and spin-offs are driving stronger branding
  • Privacy concerns are complicating monetization tactics
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Holland & Barrett Wellness Trends 2022

#consumer #health

  • Amino acid-based natural supplements
  • Tension-easing adaptogenics
  • Postbiotics
  • Collagen complementing lycopene and ceramides
  • Fermented supplements
  • Complete nutrition
  • Nutrient bio-hacking
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Hilton The 2022 Traveller

#consumer #culture

  • Amid Chaos, People Found Efficiencies – And Will Be Looking for the Same in Travel
  • Overall Focus on Wellness Will Span Beyond the Gym
  • They Nurtured New and Existing Passions and Will Have More Refined Tastes and Preferences
  • A New Sense of Caring Has Emerged – And Is Expected to Strengthen
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BMC IT Trends 2022

#innovations #tech

  • Hyperautomation
  • Anywhere operations
  • 5G
  • Hybrid cloud
  • Privacy-enhancing computation
  • AI engineering
  • Cybersecurity mesh
  • Edge computing
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