As seen on Think Forward by We Are Social.
Social media has become a parody of itself. Creators that call bullshit on social tropes are no longer just heroes of the fringes, but mainstream icons that match established players.
Social media became too predictable. With monoculture driven equally by algorithms and creators trying to replicate someone else’s success, the Internet today looks like a polished, pastel-colored, commercially friendly tablet of content. New platform functionality is accelerating this blend with new functionality targeted on collaborations: challenges, duets, etc. There are less and less unique content, and more and more replicas, answers, responses, and critiques.
Creators are pushing back against social’s status quo, using comedy and informed critique to manifest a more creative social landscape.
I can’t say it any better, so just read the full story from We Are Social.