As seen on DataReportal.
Since it premiered on Netflix in September, 111 million households have sampled the South Korean survival drama Squid Game, while 87 million finished the entire first season. This is a good reason to think about the content world consumes and the impact of increased cultural diversity on society in general as well as content-creators in specific.
DataReportal has captured several clear signs that this trend will accelerate in 2022.
Rising use of online translation tools
The use of online translators becomes mainstream. 3 of the world’s top 20 Google search queries between July and September 2021 related to translation: “translate”, “traductor”, and “Google translate”.
Global TV content and music
The rise of global streaming platforms like Netflix has made ‘international’ content far more accessible to worldwide audiences. Squid Game is one of the many examples that the audience is after this as well. The same applies to music as well.
Changing social algorithms
TikTok is changing the rules of social media. While other networks focus on social connections, the algorithm of the fastest-growing Chinese player appears to rely on platform-wide engagement.