Trend of the week: Cross-Cultural Content


As seen on DataReportal.

Since it premiered on Netflix in September, 111 million households have sampled the South Korean survival drama Squid Game, while 87 million finished the entire first season. This is a good reason to think about the content world consumes and the impact of increased cultural diversity on society in general as well as content-creators in specific.

DataReportal has captured several clear signs that this trend will accelerate in 2022.

Rising use of online translation tools

The use of online translators becomes mainstream. 3 of the world’s top 20 Google search queries between July and September 2021 related to translation: “translate”, “traductor”, and “Google translate”.

Global TV content and music

The rise of global streaming platforms like Netflix has made ‘international’ content far more accessible to worldwide audiences. Squid Game is one of the many examples that the audience is after this as well. The same applies to music as well.

Changing social algorithms

TikTok is changing the rules of social media. While other networks focus on social connections, the algorithm of the fastest-growing Chinese player appears to rely on platform-wide engagement.

Read full report


More than 50 reports for 2022 are live already. Those are some other trends from this week that I find interesting

MINDFULNESS ON THE MENU (FRIESLANDCAMPINA)
SELF-SERVICE ANALYTICS WILL BECOME EVEN MORE CRITICAL TO BUSINESS INTELLIGENCE (SIGMA)
SMALL DATA AND TINYML (BERNARD MARR)
VIRTUAL EVENTS WILL BECOME CRUCIAL (JEREMIAH DESMARAIS)
CREATIVE CROSSOVERS: THE MERGING OF DESIGN, FASHION, AND BRAND (CREATIVE BOOM)

All trend reports 2022


Leave a Reply

Your email address will not be published.