Strategy Deck
All communication strategy tools in one app, in one deck of tip cards. Download for iOS
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Money sits with people and comes from behavior, behavior stems from belief, and belief shifts with the right message. Every step counts
New may be shiny, but the old is real gold. I wish more people would remember and understand those classic communication frameworks. [1/…] COMMUNICATION STRATEGY 1. Business is about value exchange. You provide value in the form of a product or service, and in return, you receive money. Ultimately, your goal is to generate money…
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Behavior doesn’t change directly — it changes when beliefs do. Communication is the bridge between the two
New may be shiny, but the old is real gold. I wish more people would remember and understand those classic communication frameworks. [2/…] BELIEF MAPAdvertising can’t directly change consumers’ behavior; however, we can influence it by altering their beliefs. The challenge lies in the fact that we can’t track or measure beliefs accurately. Even when…