Strategy Deck
All communication strategy tools in one app, in one deck of tip cards. Download for iOS
-
Classics: Communication strategy
New may be shiny, but the old is real gold. I wish more people would remember and understand those classic communication frameworks. [1/…] COMMUNICATION STRATEGY 1. Business is about value exchange. You provide value in the form of a product or service, and in return, you receive money. Ultimately, your goal is to generate money…
-
Classics: Belief map
New may be shiny, but the old is real gold. I wish more people would remember and understand those classic communication frameworks. [2/…] BELIEF MAPAdvertising can’t directly change consumers’ behavior; however, we can influence it by altering their beliefs. The challenge lies in the fact that we can’t track or measure beliefs accurately. Even when…