Me, This Blog and The Future of Brand Experience. Part 3

The Future of Brands I’m not a fortuneteller, but there will be brands in the future. It’s a very natural term: a person’s set of beliefs towards a company or a product line, shaped by rational and emotional reflection on a personal experience with it. Artificial Intelligence could take over on marketing, but people will […]

Me, This Blog and The Future of Brand Experience. Part 2

Somewhat Experience It all started with “advertising”, but one day this word became too narrow to describe what I was doing. “Advertising” turned into “communications”, “communications” into “marketing”. Few years ago, with the new job I took over on membership, e-commerce, applications, digital and in-store services, so “marketing” ceased to be precise as well. My […]